Thursday, March 17, 2005

Dick Holzer Ford Announces Free Park Tickets Promotion

Dick Holzer Ford in Marshfield, Missouri announced yesterday an exciting new promotion for 2005. The leader in new car sales in all of Marshfield is giving away free tickets to area theme parks Silver Dollar City and Celebration City.

"I've been a coaster nut for well over fifty years now," said Mr Holzer, owner and operator of Dick Holzer Ford, in an exclusive ARN&R interview. "I've been lucky enough to have gotten to ride some the old classics like the Aeroplane, Cyclone Racer, and my personal favorite the Euclid Beach Flying Turns. I thought it would be a real pip to tie my love of coasters to my business, so that is how I came up with the idea of giving away free tickets!"

The car dealership calls the promotion "Buy a Car Today and Drive to the Park and Play Summer Days." Mr Holzer explained how the deal works. "Every time a person buys a new 2005 Ford 5.0L Mustang, with a manufacturer's suggested retail price of $30,559, I will give them a free ticket to Celebration City, and for every 2005 Ford GT which has an suggested price of $139,995, they will get two free tickets to Silver Dollar City!"


Dick Holzer Shows a Customer Celebration City's Map

The dealership joins a growing trend in business of niche marketing where a very specific demographic audience is targeted. "I think tailoring a promotion to the affluent coaster enthusiast group is a sure-fire hit," said Holzer, known in Marshfield as a marketing genius. "So much so that we ordered 600% more Mustangs then we usually do for the spring and summer months and took a loan out on the dealership in order to get twelve of the hard to get GTs on the lot in time for the promotion, which we around here think is going to be a hit!" Holzer said with his head held high.

The promotion runs April 12th to September 27th or until all free park tickets are gone. Choosing to take the free park tickets voids any other offer from Ford such as $2,500 cash back rebate or a free Dell computer. All sales final.

--DH

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