Tuesday, October 26, 2004

First U.S. Installation of Screaming Squirrel Announced

An innovative S&S/Arrow family coaster will make its U. S. amusement park debut in Spring, 2005. The Screaming Squirrel, a production-model wild mouse-style ride where cars actually dive completely upside down, has previously only existed at the S&S facility in Logan, Utah, but that will change with the opening of a new installation of the compact ride at New Jersey's Bowcraft Amusement Park. Although Bowcraft is already home to a small Dragon model of junior coaster, the park has high hopes that being home to the unusual new Squirrel coaster will both bring the coveted coaster enthusiast demographic, as well as even more local guests, to its gates.

Although the Screaming Squirrel is available from S&S as a standard model, Bowcraft has decided to make its version stand out from potential copycats with extensive theming. According to park sources, park guests will approach the ride through a pine forest loaded with 6000 live and ominously chattering squirrels, which may or not pelt people on the head with acorns. Small groups of riders will next enter a preshow room where they will be subject to a simulated attack from vicious flesh-eating squirrels.

Following this simulated attack, riders board the unique four-person vehicles. Adding to the atmosphere, ride operators will wear realistic and comfortably warm squirrel fur outfits. During the ride's course of several dives and vertical switchbacks, the extensive theming continues with realistic and sudden attacks at random intervals by killer squirrels. The combination of a roller coaster ride, added to the utterly lifelike and terrifying squirrel attacks, is expected, in the words of a Bowcraft rep, to "make grown men squeal like pigs at the very sight of a common grey squirrel for the remainder of their pathetic natural lives."

The new ride will feature an advertising campaign based on the following slogan: "Bust Your Nut on the Screaming Squirrel!"

--JCK (with assistance from FMB)