Friday, October 04, 2002

Magic Mountain to Provide Botox Injections In Line

Six Flags Magic Mountain announced yesterday that, in a new cross-promotional deal with a local plastic surgeon, Dr. Harry Thomas, the park will provide a small booth for its guests to receive Botox injections while in line for various major rides. As part of the deal, Dr. Thomas's customers at his traditional practice receive $4 coupons for admission to Six Flags.

"Our guests have always responded well to our lemonade and other in-line merchandising opportunities, and this was just another way to enhance it," said Mary Gallagher, spokeswoman for the park. "Our rides will make you scream, but your face will be entirely serene while you do so!"

If the deal goes well, Dr. Thomas is considering adding breast implants and simple facelifts to the procedures done at his booth, and Six Flags is considering expanding the program to include a full-fledged spa, complete with mud bath and full-body massage.

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