Hershey Parks to Sell Appliances, Lumber
Hershey Parks's small chain of amusement parks announced today that it would start selling a wide selection of appliances and lumber throughout the parks. The appliances are expected to range from microwaves to full washer-dryer combinations, and the lumber selection is said to rival those of major lumber yards such as Home Depot and Lowe's.
The move has struck some as odd, but marketing director Marvin Douglas says it was an obvious niche. "We'd always thought about starting to sell big-ticket items at the parks, and our marketing research indicated that our guests spent a lot of time in line thinking about home improvements. So we expect to sell off about half of our flat rides in each of our parks and fill the space we save with an incredible number of appliances and a huge array of lumber."
No delivery or loading zones will be provided for customers. Douglas says that the parks' market research shows that their guests feel that they're more like true "do-it-your-selfers" if they are really involved in getting the lumber and appliances home.
In related news, Kennywood Parks announced that it would start selling farm equipment at its parks, focusing on cattle-feed systems.
Thursday, September 26, 2002
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