Friday, October 11, 2002

Lower Quarterly Results Blamed On Really Good Rockford Files Episodes on TV Land

Paramount Parks, trying to explain lower attendance at its regional theme parks in the past quarter, didn't blame most of the standard targets -- inclement weather, the lingering effects of 9/11, and so on. Instead, it attributed the drop to a really good stretch of Rockford Files episodes on TV Land.

"It's the darndest thing," said chain CFO Brian Marvin on an analysts' conference call. "Just as the summer was reaching the stretch where we usually do best, we noticed a drop. And our employees were coming in tired, too. Then we figured it out: TV Land is showing The Rockford Files after midnight, and this summer they were showing episodes from the height of the show's oeuvre. Like, the other night, Rockford ended up in New Jersey -- man oh man, was he out of place there. And then there was that one where he disguised himself as a coffin salesman -- that was a classic!"

Marvin then started giggling and humming the show's theme song and refused to stop, ignoring all further questions.

"Dee doo do-do-do, dee-dee-dee-dee-dee doo-doo..."