Amusement Today Special IAAPA Issue Features Special Groundbreakingly Fawning Coverage, Even More Grammatical and Spelling Errors
Every year, Amusement Today comes out with a very special issue to accompany the yearly convention of the International Association of Amusement Parks and Attractions ("IAAPA"), and every year AT goes all out to make it a truly special bonus edition.
ARN&R is pleased to report that this year is no exception, with groundbreakingly fawning coverage, even more grammatical and spelling errors than usual (at no extra charge!), and an amazing innovation in journalism -- allowing a company to write a purportedly objective article about itself.
From an editorial that could have been an IAAPA press release ("Everyone in one place, all after the same goals: How to safely grow their business and revenues next year.") to our very favorite pet peeve, the misuse of "its" in that very same editorial ("No matter if its [sic] in a seminar...") and special surprise spelling errors wittily hidden throughout the issue, the issue is a great example of how AT can really make the bonus issue a true bonus.
"We're really very pleased with the issue," said AT's spokesman Geoff Ceibert.
"My personal favorite part is the 'article' written by 'H Design Group' on ideas for designing amusement park websites," he continued. "It's great how we published something purporting to be an actual article when in fact the whole thing is obviously an advertisement for H Design Group -- which coincidentally designs amusement park websites! How much better can you get? It's got it all -- no work for us and an advertisement for them! We're expecting the New York Times to start using the same approach, perhaps having Halliburton write about how the no-bid contracts it received in Iraq were actually totally fair."
Thursday, November 06, 2003
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