Wednesday, December 14, 2005

Corporations Imitate Naming Strategy of Wholesale Shopping Club

The wholesale shopping club BJ's, with numerous stores located in sixteen states, has experienced substantial economic growth over the past several years. Multiple factors play into the success of BJ's: continual but cautious expansion keeps the company financially sound, while profits are sucked in from swarms of customers due to the wide variety of departments, the discount pieces, and the easy availability of freezer-burned, industrial-grade meat in bulk. However, the most important factor in the widespread success of BJ's has nothing to do with its finances or its filling a desperate consumer need for 400-gallon tubs of mayonnaise and Vaseline, but with its actual name.

"Market research showed that customers positively flock to a brand name that is sexually suggestive," says Tex Strong, BJ's Vice President of Consumer Relations. "Particularly when it's a blatant euphemism for oral sex. Everyone loves BJ's, right?"

BJ's has enjoyed years of acclaim due to its explicit name, but its uniqueness in the business world is coming to an end, as other companies seek to capitalize on the ability to sell their product through the use of implied head-giving. One famous example is the vehicle company formerly known as Environmentally Unsound Asshole-Mobiles Targeted Solely to Obnoxious Jerks With Tiny Limp Penises, which has seen a massive upswing in profits since its recent decision to rename itself "Hummer."

Among the other corporations that have announced new blowjob-friendly monikers over the past week have been The Knob Polishers (formerly Merry Maids), McMuff Dive (formerly McDonald's), and Skin Flutes & Rusty Trombones (formerly Sam Ash). But the most surprising oral-themed name change is the one undergone by what was known until today as Disney World.

Despite having a set of theme parks with what many experts describe as one of the most recognizable brand names in the history of the planet, Disney executives announced that the Florida entertainment empire will reopen tomorrow as Bone Yodel Land. The executives stated that the "chance to bring in a whole new crowd of passionate pleasure-seekers" was too good to pass up. Heading off any potential complaints from the Religious Right, the executives added that "nothing could possibly be more family friendly than steaming the carpets or churning some fresh man-butter."

In related news, Hooter's Restaurants and Dick's Sporting Goods issued a joint statement today indicating that both companies will also be considering name updates in the very near future, since neither currently has an appellation nearly suggestive enough to compete in the current economic climate. "Naming our businesses after dirty slang words for body parts was cutting edge in the 90's," the statement read in part, "but fellatio is clearly the wave of the future that we must embrace."